Brand Strategy
Our Brand Strategy section offers articles that help businesses define, build, and sustain their brand for long-term success.
Brand Strategy: How to Build a Powerful Brand
Billie Hillier
Having a powerful brand can be the differentiator between success and failure. More than just a logo or tagline, a ...
Crafting Your Brand’s Look: Designing Visual Elements and Logo
Billie Hillier
Picture your brand as a person at a grand party. What should they wear to stand out from the crowd? ...
Untangling the Rainbow: Guide to Color Theory
Billie Hillier
Mastering color theory is a gateway to powerful visual communication. Explore the vibrant world of colors, explore their meanings, effects, ...
Unraveling Your Brand Identity
Billie Hillier
Creating a powerful brand identity is like building a strong personality – it’s what sets you apart from the rest. ...
Cultivating a Resonant Echo: Developing Your Brand Voice and Messaging
Billie Hillier
Much like an individual, your brand needs a unique voice. It’s the tone and style in which you communicate, and ...