Ready to geek out with a deep dive into some digital marketing statistics?
Understanding these figures can give you an edge in crafting your marketing strategies.
So, let’s cut to the chase and explore some significant statistics and trends in the digital marketing sphere.
Digital Marketing Statistics
Social Media Marketing Statistics
As of 2023, there are 4.41 billion social media users worldwide. That’s more than half the global population! (Datareportal, 2023)
70% of marketers believe social media marketing has significantly increased their brand awareness (Buffer, 2022).
Ad spending on social media is expected to reach $138 billion by 2024, up from $98 billion in 2021 (Statista, 2024).
Google currently holds 92.05% of the global search engine market share (Statcounter, 2023).
75% of users never scroll past the first page of search results (HubSpot, 2022).
Websites with a blog tend to have 434% more indexed pages – important for SEO (Tech Client, 2022).
Content Marketing Statistics
Marketers who prioritize blogging efforts are 13x more likely to see positive ROI (HubSpot, 2022).
60% of B2B marketers use content marketing strategies to achieve their lead generation goals (Content Marketing Institute, 2022). Learn more about B2B Businesses.
Infographics are liked and shared on social media 3 times more than other types of content (NN Group, 2021).
Email Marketing Statistics
For every $1 spent on email marketing, the average return on investment is $42 (DMA, 2022).
Adding videos to your email can increase click rates by 300% (HubSpot, 2022).
Personalized emails deliver 6x higher transaction rates (Experian, 2021).
Mobile Marketing Statistics
By 2025, 73% of internet users will access the internet solely via mobile devices (World Advertising Research Center, 2022).
Mobile devices account for 54.8% of all website traffic (Statista, 2022).
91% of users say they are more likely to buy from brands that provide personalized offers and recommendations on their mobile apps (Epsilon, 2022).
These statistics underline the rapid growth and changing dynamics of digital marketing.
As a digital marketer, staying abreast of these trends can help you shape effective strategies, connect better with your audience, and stay ahead in the competition.
Keep learning, keep evolving!