Google Knowledge Panels: What They Are and How to Get One

Billie Hillier

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Google Knowledge Panels

It’s becoming increasingly crucial to present data in a succinct, clear, and accessible manner.

Google, one of the world’s leading pioneers in data organization, has been at the forefront of this information revolution, significantly impacting how we locate, interpret, and interact with online content.

Google Knowledge Panel, is a user-centric feature designed to streamline information acquisition in the age of digital overload.

This dynamic tool, nested serenely on the right-hand side of your search results, often unnoticed, serves as a compact digital curator, instantly presenting key information on an almost infinite array of subjects.

Google Knowledge Panels

Google Knowledge Panels


In the ever-evolving world of Search Engine Optimization (SEO), understanding the different features of search engine results pages (SERPs) is crucial. One such feature that significantly influences a brand’s visibility online is the Google Knowledge Panel. This article will explore what Google Knowledge Panels are, why they’re important, and how you can potentially get one for your business.

What are Google Knowledge Panels?

Google Knowledge Panels are a type of SERP feature that appears when users conduct searches. These panels are displayed on the right side of the search results on the desktop and at the top of the results on mobile devices. They provide high-level information about the search query, drawn from various data sources, including Google’s Knowledge Graph.

The information presented in a Knowledge Panel can vary depending on the nature of the search. For instance, a search for a well-known person might display their photo, biography, and social media links, while a search for a business might show its location, hours, and customer reviews.

Why Are They Important?

Google Knowledge Panels play a crucial role in improving online visibility for several reasons:

Increased Visibility: A Knowledge Panel takes up significant real estate on the SERP, immediately drawing the user’s attention and increasing the visibility of the featured brand or individual.

Improved Credibility: Having a Knowledge Panel can enhance a brand or individual’s credibility, as it signals that Google recognizes them as notable entities.

Quick Access to Information: Knowledge Panels provide users with quick and easy access to key information, improving the user experience and potentially increasing engagement.

How to Get a Google Knowledge Panel

While Google automatically generates Knowledge Panels, there are steps you can take to increase your chances of getting one for your business:

Improve Your Online Presence: The more high-quality, consistent information available about your business online, the easier it is for Google to recognize your brand’s significance and potentially generate a Knowledge Panel.

Use Schema Markup: Schema markup is a form of microdata that helps search engines understand your website’s content. Implementing organization schema markup can provide Google with the information it needs for a Knowledge Panel.

Learn more about Schema Markup.

Create a Google My Business Listing: If you’re a local business, creating a Google My Business listing can help you get a Knowledge Panel. This listing provides Google with verified information about your business, including your address, hours, and customer reviews.

Establish a Presence on Notable Websites: Being featured or mentioned on notable websites, such as Wikipedia or industry-specific sites, can increase your chances of getting a Knowledge Panel.

Get Verified by Google: If a Knowledge Panel for your brand already exists, you can claim it and request verification through Google. This allows you to suggest edits and provide additional information.

It’s important to note that while these strategies can improve your chances, there’s no guaranteed way to get a Google Knowledge Panel. It ultimately depends on Google’s algorithms and the information available about your brand online.

Google Knowledge Panels are a powerful SERP feature that can significantly enhance your brand’s online visibility and credibility.

By improving your online presence, implementing schema markup, creating a Google My Business listing, establishing a presence on notable websites, and getting verified by Google, you can increase your chances of obtaining a Knowledge Panel and reaping its benefits.

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